The 3 of us met in High School and have been friends since. As long-time friends, we’ve always been there for each other. But as we got older, we started realizing that something was holding us back; something wasn’t letting us reach our full potential. The answer was simple: The Comfort Zone. Once you settle for something, you become comfortable, and that can be a disadvantage. So with this information, we knew we had to make some changes.

To reach our full potential and help others reach theirs, we decided to make a clothing brand.

As a team, we didn’t want to create a brand just focused on apparel. Instead, we wanted to double it as showcasing a lifestyle, inspiring others to get out of their comfort zones and enjoy this new way of living.

We decided to name our brand VÅGA: To dare to try new things that get us out of our comfort zone. We hope VÅGA helps you get out of yours.